Privacy Policy

Version: 1.0

Date changed: 29/08/2019

Aptitudefit LLP takes your privacy very seriously. Please read this privacy policy carefully as it contains important information on who we are, sets out the basis on which any personal information we collect from you, or that you provide to us will be processed, stored and shared by us in respect of your relationship with us as a customer or potential customer. It also explains your rights in relation to your personal information and how to contact us or supervisory authorities in the event you have a complaint.

We collect, use and are responsible for certain personal information about you. When we do so we are subject to the General Data Protection Regulation, which applies across the European Union (including in the United Kingdom) and the Data Protection Act 2018 and we are responsible as ‘controller’ of that personal information for the purposes of those laws.

The information we collect may be collected via our website, telephone, our social media channels, by post or in person from you.

By accessing our website, registering to become a member or otherwise giving your personal information to us, we will transfer, store or process it as set out below. We will take all reasonably necessary steps to ensure that your personal information is treated securely and in accordance with this privacy policy.


Key terms

It would be helpful to start by explaining some key terms used in this policy:

We, us, our Aptitudefit LLP
Our data privacy manager Data Privacy Manager, [email protected], +44 (0) 1248 250012
Personal information Any information relating to an identified or identifiable individual
Special category personal information Personal information revealing racial or ethnic origin, political opinions, religious beliefs, philosophical beliefs or trade union membership Genetic and biometric data Data concerning health, sex life or sexual orientation

What types of personal information do we collect about you:

We may collect and use the following personal information about you:

  • when you register to become a member with us we will ask for your name, email, password, username and country.
  • once you have registered to become a member we will ask you to set your location (first 4 of the postcode or area/city). You can also add your gender, age, title, mobile, twitter account, facebook account, youtube channel, about me, if you hold fitness qualifications and experience.
  • your transaction/payment information (but please note that full debit card and credit card information is not processed by us as it is passed through to a PCI-DSS compliant third party payment provider in accordance with good industry standard).
  • if you contact us online, we may keep a record of your email correspondence.
  • if you contact us by telephone, we may record and/or monitor telephone conversations for training and customer services reasons.
  • if you enter a competition or complete a survey we will collect your name, address and relevant contact information.
  • If you post material to our website we will collect information from you.
  • if you report a problem with our services we will collect your name and relevant contact information.
  • if you make a complaint in connection with our services we will collect your name and relevant contact information.

Personal information we collect and/or observe about you

Based on how you have used our services in the past and your activity on our website and by telephone, we collect the following personal information from you:

  • details of the services we have provided to you in the past.
  • details of your visits to our website, and of the resources that you access. We may use visitor information to measure the entry and exit points of visitors to the website and respective numbers of visitors to various pages and sections of the website and details of searches performed. We may also use this information in the future to measure the usage of advertising banners, and other "click throughs" to and from the website. We have security processes in place to ensure that your personal information is held on a central database and is not accessible by any unauthorised persons. However, persons such as IT systems suppliers may need to have access to the system from time to time.
  • details of the website(s) you visited before you use a link to our website, pages visited in our website, and time spent on each. Information about your computer, or mobile device. This is statistical data about our users’ browsing actions.

Personal information we collect and use for legal, compliance, regulatory and crime detection and prevention purposes

We process your personal information so that we can meet our legal, compliance and regulatory obligations, for legal purposes, such as to respond to a valid legal claim, summons or regulatory order.

We also process your personal information for crime prevention and detection purposes.


How your personal information is collected

We collect most of this personal information directly from you—in person, by telephone, by post or email and/or via our website. However, we may also collect information:

  • from our promotion partners
  • from social media
  • from a third party with your consent, for example sanction screening providers and identity proofing and verification providers;
  • via our website – we use cookies on our website (for more information on cookies, please see our cookies policy at www.aptitude.fit).
  • via our IT systems, eg automated monitoring of our websites and other technical systems, such as our computer networks and connections, CCTV and access control systems, communications systems, email systems.

How and why we use your personal information

Under data protection law, we can only use your personal information if we have a proper reason for doing so, eg:

  • to comply with our legal and regulatory obligations;
  • for the performance of our contract with you or to take steps at your request before entering into a contract;
  • where this is necessary to protect your vital interests or someone else’s vital interests. This is typically in an emergency;
  • for our legitimate interests or those of a third party; or
  • where you have given consent.

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.

There may be more than one legal basis for us processing your data dependent on the specific particular purpose for which we are doing so. Please contact us at [email protected] if you need details about the specific legal basis upon which we are relying to process your personal data where more than one ground is set out in the table below.

The table below explains what we use (process) your personal information for and our reasons for doing so:

What we use your personal information for Our reasons
To provide services to you For the performance of our contract with you or to take steps at your request before entering into a contract. For example, to manage your membership with us
To prevent and detect fraud against you For our legitimate interests or those of a third party, ie to minimise fraud that could be damaging for us and for you
To promote safety, integrity and security For our legitimate interests or those or those of a third party, ie to verify accounts and activity, combat harmful conduct, detect and prevent spam and other bad experiences, maintain the integrity of our services, and promote safety and security To comply with our legal and regulatory obligations. For example we use data that we have to investigate suspicious activity or breaches of our terms or policies
Research and innovate for social good For our legitimate interests or those of a third party, ie we use the information that we have to conduct and support research and innovation on topics of general social welfare, technological advancement, public interest, health and well-being
Conducting checks to identify our customers and verify their identity Other processing necessary to comply with professional, legal and regulatory obligations that apply to our business, eg under health and safety regulation or rules issued by our professional regulator To comply with our legal and regulatory obligations
Gathering and providing information required by or relating to audits, enquiries or investigations by regulatory bodies To comply with our legal and regulatory obligations
Provide you with special assistance in relation to special categories of personal information For the performance of our contract with you or to take steps at your request before entering into a contract; to comply with our legal and regulatory obligations; with your consent
Improve our products and services For our legitimate interests
Ensuring business policies are adhered to, eg policies covering security and internet use For our legitimate interests or those of a third party, ie to make sure we are following our own internal procedures so we can deliver the best service to you
Operational reasons, such as improving efficiency, training and quality control For our legitimate interests or those of a third party, ie to be as efficient as we can so we can deliver the best service for you at the best price
Ensuring the confidentiality of commercially sensitive information For our legitimate interests or those of a third party, ie to protect trade secrets and other commercially valuable information To comply with our legal and regulatory obligations
Statistical analysis to help us manage our business, eg in relation to our financial performance, customer base, product range or other efficiency measures For our legitimate interests or those of a third party, ie to be as efficient as we can so we can deliver the best service for you at the best price
Preventing unauthorised access and modifications to systems For our legitimate interests or those of a third party, ie to prevent and detect criminal activity that could be damaging for us and for you To comply with our legal and regulatory obligations
Updating customer records For the performance of our contract with you or to take steps at your request before entering into a contract To comply with our legal and regulatory obligations For our legitimate interests or those of a third party, eg making sure that we can keep in touch with our customers about existing orders and new products
Statutory returns To comply with our legal and regulatory obligations
Ensuring safe working practices, staff administration and assessments To comply with our legal and regulatory obligations For our legitimate interests or those of a third party, eg to make sure we are following our own internal procedures and working efficiently so we can deliver the best service to you
Marketing our services to: —existing and former customers; —third parties who have previously expressed an interest in our services; —third parties with whom we have had no previous dealings. For our legitimate interests or those of a third party; with your consent, ie to promote our business to existing and former customers
For debt collection and credit vetting to project our business against financial loss For our legitimate interests or those of a third party, ie to ensure our customers are likely to be able to pay for our products and services
To seek to protect and promote your health and safety and that of our other customers, staff and third parties To comply with our legal and regulatory obligations For our legitimate interests or those of a third party
To seek to detect, investigate, prevent and report crime and anti-social behaviour For our legitimate interests or those of a third party, ie to detect and prevent crime and anti-social behaviour
To use data analytics to improve our website, services, marketing, client relationships and experiences For our legitimate interests to define types of users of our events and services, to keep our website updated and relevant and to develop our organisation
Manage payments fees and charges For our legitimate interests to carry out credit control and to ensure that our clients are likely to be able to pay for services as well as recover debts due to us.
For resolving complaints dealing with disputes and legal proceedings To comply with our legal and regulatory obligations

Promotional communications

If you have made an enquiry or purchase on our website or by telephone, your personal information may be used by us in the ways the law allows, to contact you by post or electronic means (email or text message) about our services, including exclusive offers, promotions or new services. We will only do this if you did not opt out of such marketing at the point where we collect your contact details.

If you have not made an enquiry or purchase, we will only send you information and offers by email or text message if you sign up (opt in) to receive such marketing.

We will always treat your personal information with the utmost respect and never sell or share it with other organisations for marketing purposes.


Advertising

Third party vendors, including Google, use cookies to serve ads based on your prior visits to Our website or other websites. These cookies can be shown listed on Our cookie policy.

For users who have not opted in to personalised adverts, non personalised ads will be displayed. Ads are not displayed to premium account type holders.

Google's use of advertising cookies enables it and its partners to serve ads on Our site based on visit to Our site and/or other sites on the Internet.

You may opt out of personalised advertising by visiting our cookie policy here and untick the marketing option or by visiting Google's Ads Settings

For more information see How Google uses data when you use our partners' sites or apps


What you need to do if you don’t want to receive our promotional communications

You have the right to opt out of receiving promotional communications at any time by contacting us by email at [email protected] or writing to us at Aptitudefit LLP, 3 Connaught House, Benarth Road, Conwy, Wales, LL32 8UB.

We may ask you to confirm or update your marketing preferences if you instruct us to provide further services in the future, or if there are changes in the law, regulation, or the structure of our business.


Who we share your personal information with

We routinely share personal information with:

  • our suppliers, sub-contractors, business partners who help us to provide our services to you.
  • third parties we use to help deliver our services to you, eg payment service providers.
  • other third parties we use to help us run our business, eg marketing agencies or website hosts.
  • government bodies and regulatory authorities, Police and other crime prevention and detection agencies, and the UK Information Commissioner’s Office.
  • third parties approved by you, eg other members of the services, social media sites you choose to link your account to or third party payment providers.
  • credit reference agencies.
  • Identity proofing and verification providers.
  • our insurers and brokers.
  • our bank.
  • our card payment facilitators, that help us process customer payments and assist us in detecting and preventing fraudulent payments or bookings.

We only allow our service providers to handle your personal information if we are satisfied they take appropriate measures to protect your personal information. We may also share personal information with external auditors, eg in relation to the audit of our accounts.

We may disclose and exchange information with law enforcement agencies, regulatory bodies and external law firms (acting on your instructions) to comply with our legal and regulatory obligations.

We may also need to share some personal information with other parties, such as potential buyers of some or all of our business or during a re-structuring. Usually, information will be anonymised but this may not always be possible. The recipient of the information will be bound by confidentiality obligations.

We will not share your personal information with any other third party.


Where your personal information is held

Information may be held at our offices, third party agencies, service providers, representatives and agents as described above (see above: ‘Who we share your personal information with’).

Some of these third parties may be based outside the European Economic Area. For more information, including on how we safeguard your personal information when this occurs, see below: ‘Transferring your personal information out of the EEA’.


How long your personal information will be kept

Where you have registered to become a member or made another purchase with us, your personal information will be retained to ensure we provide the best possible customer service to you. We retain your personal information for as long as is necessary for us to use your personal information as set out in this privacy policy. We will not retain your personal information for longer than necessary for the purposes set out in this policy.

Different retention periods apply for different types of personal information.

When it is no longer necessary to retain your personal information, we will delete or anonymise it.


Transferring your personal information out of the EEA

To deliver services to you, it is sometimes necessary for us to share your personal information outside the European Economic Area (EEA), eg:

  • service providers located outside the EEA;
  • if you are based outside the EEA.

These transfers are subject to special rules under European and UK data protection law.

These non-EEA countries do not have the same data protection laws as the United Kingdom and EEA. We will, however, ensure the transfer complies with data protection law and all personal information will be secure. Our standard practice is to use standard data protection contract clauses that have been approved by the European Commission.

If you would like further information please contact our data privacy manager (see ‘How to contact us’ below).


Your rights in relation to any personal information we hold about you

You have the following rights, which you can exercise free of charge. However we may charge a reasonable fee if your request is clearly unfounded, repetitive of excessive. Alternatively, we may refuse to comply with your request in these circumstances:

Request access to your personal data The right to be provided with a copy of your personal information we hold about you
Request rectification of the personal data we hold about you The right to require us to correct any mistakes in your personal information
The right to withdraw consent Where we rely on your consent as the legal basis for processing your personal information, as set out in section above titled ‘How and why we use your personal information’, you may withdraw your consent at any time. If you would like to withdraw your consent to receiving any direct marketing to which you previously opted-in, please see the section titled “What you need to do if you don’t want to receive our promotional communications’ for further details. If you would like to withdraw your consent to us processing any special categories of personal information, please contact our data privacy manager. Please note if you ask us to stop processing this information, it may mean we won’t be able to provide all or parts of the services you have requested. We will advise you if this is the case at the time you withdraw your consent If you withdraw your consent, our use of your personal information before you withdraw is still lawful
Request erasure of your personal data The right to require us to delete or remove your personal information where there is no good reason for us continuing to process it. In certain situations, you may ask for your personal information to be removed from our systems by e-mailing or writing to us at the address at the end of this privacy policy. Provided we do not have any continuing lawful reason to continue processing or holding your personal information, we will make reasonable efforts to comply with your request
Request Restriction of processing of your personal data The right to require us to restrict processing of your personal information This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want to establish the accuracy of the data; (b) where our use of the data is unlawful but you do not want us to erase it; c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claim; or d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request to transfer your personal data to you or to a third party Where we rely on your consent as the legal basis for processing your personal information or need to process it in connection with your contract, as set out in section titled ‘How and why we use your personal information’, you have the right to receive the personal information you provided to us, in a structured, commonly used and machine-readable format and/or transmit that personal information to a third party. You can ask us to send your personal information directly to another service provider, and we will do so if this is technically possible. We may not provide you with a copy of your personal information if it contains the personal information of other individuals or we have another lawful reason to withhold that information.
To object to processing of your personal data The right to object: —at any time to your personal information being processed for direct marketing (including profiling); —in certain other situations to our continued processing of your personal information, eg processing carried out for the purpose of our legitimate interests. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Not to be subject to automated individual decision-making The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you

For further information on each of those rights, including the circumstances in which they apply, please contact us or see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals’ rights under the General Data Protection Regulation.

If you would like to exercise any of those rights, please:

  • email, call or write to our data privacy manager—see below: ‘How to contact us’
  • let us have enough information to identify you
  • let us have proof of your identity and address; and
  • let us know what right you want to exercise and the information to which your request relates.

Keeping your personal information secure

We have appropriate security measures to prevent personal information from being accidentally lost, or used or accessed unlawfully. We limit access to your personal information to those who have a genuine business need to access it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.


How to complain

We hope that our Data Privacy Manager can resolve any query or concern you may raise about our use of your information.

The General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at https://ico.org.uk/concerns or telephone: 0303 123 1113.


Changes to this privacy policy

This privacy policy was published on [ ] and last updated on [ ].

We may need to update this privacy policy from time to time. If the change is material, we will place a prominent notice on our website or update you by other means.


Keeping your personal data accurate and up to date

It is important that the personal data we hold about you is accurate and up to date. We may ask you to confirm updates to your personal data from time to time but keep us informed if your personal data changes during your relationship with us. Please inform the Data Privacy Manager of any changes in your data.


How to contact us

Please contact our Data Privacy Manager by post, email or telephone if you have any questions about this privacy policy or the information we hold about you.

Our contact details Our data privacy manager's contact details
[email protected] [email protected]
Telephone: +44 (0) 1248 250012 Telephone: +44 (0) 1248 250012

Do you need extra help?

If you would like this notice in another format (for example audio, large print, braille) please contact us (see ‘How to contact us’ above).